andrembrown@gmail.com
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EXPERIENCE
Product Monetization Manager
IGN Entertainment (Dec. 2018 - Present)
Drive revenue by creating compelling advertising products that reach the audiences our advertising partners crave
while maintaining a positive user experience across our various screens. I also work closely with marketing and
commerce teams to help them meet their subscription and affiliate revenue goals and with the product, editorial and
video teams to make sure these products are delivered in a way that is authentic to IGN’s voice and experience.
Ad Operations Analyst, Product and Systems
IGN Entertainment (Mar. 2018 - Dec. 2018)
Along with the Director of Ad Operations, analyze, specify and drive projects to improve quote-to-cash software
systems. Managing projects across Product, Engineering, Finance, Systems and QA teams to define and implement
new or changing sales products for Ad Operations. On a daily basis, reviewing and approving inventory, contract
terms, KPIs, and CPMs for ad campaigns through an order management system (OperativeOne.)
Campaign Manager
IGN Entertainment (Nov. 2017 - Mar. 2018)
Responsible for building, executing, and monitoring online advertising campaigns across the Web properties of IGN. Worked closely with the Performance & Yield managers, Sales , Ad Product, and Ad Technology team members to ensure successful implementation and delivery of all advertising campaigns.
Analyst, Publisher Development
Jumpstart Automotive Group (Jan. 2014 - Mar. 2016)
Worked directly with premium automotive publishers and within Jumpstart in variety of ways. Provided performance analysis and custom reporting to internal teams and our clients, negotiated partner agreements with various tech vendors, managing ad campaigns, onboarding of new publishers, and made recommendations on how to improve site performance.
Intern, Publisher Development
Jumpstart Automotive Group (Oct. 2013 - Jan. 2014)
Publisher development intern running QA during ad tagging changes, providing reporting to clients, and support to various teams within Jumpstart. Hired on full-time just three months into a six-month internship contract.
Field Organizer, Mike Garcia for Supervisor
Mike Garcia for District 7 (July 2012 - Nov. 2012)
Distributed campaign literature, worked phone banks, and organized events in support of District 7 Board of Supervisors candidate Mike Garcia. Part of a tight knit staff of field organizers targeting voters across the district, and a member of the inner campaign circle.
Grassroots Organizing Fellow, Organizing for America
Organizing for America (Feb. 2012 - June 2012)
Worked with the Barack Obama 2012 re-election campaign to organize local volunteer groups, meeting one-on-one with potential supporters and volunteers, and organizing local communists. Ran volunteer phone banks in the Bay Area with made use of NGP-VAN for campaign micro-targeting.
Product Monetization Manager
IGN Entertainment (Dec. 2018 - Present)
Drive revenue by creating compelling advertising products that reach the audiences our advertising partners crave
while maintaining a positive user experience across our various screens. I also work closely with marketing and
commerce teams to help them meet their subscription and affiliate revenue goals and with the product, editorial and
video teams to make sure these products are delivered in a way that is authentic to IGN’s voice and experience.
- Identifying new opportunities for IGN (programmatic, CPI, native) to expand advertising opportunities.
- Work with teams across IGN to identify new revenue opportunities outside traditional ad sales, including
commerce and subscriptions. - Participate in project-definition activities with other stakeholders including sales, engineering, and marketing.
- Lead cross-functional teams, serving as product and project manager, to define specifications, establish
milestones, and manage the development of new products.
Ad Operations Analyst, Product and Systems
IGN Entertainment (Mar. 2018 - Dec. 2018)
Along with the Director of Ad Operations, analyze, specify and drive projects to improve quote-to-cash software
systems. Managing projects across Product, Engineering, Finance, Systems and QA teams to define and implement
new or changing sales products for Ad Operations. On a daily basis, reviewing and approving inventory, contract
terms, KPIs, and CPMs for ad campaigns through an order management system (OperativeOne.)
- Lead projects with Engineering and technical teams to ensure correct product tagging for targeting and business analysis. Managed and maintained product definition, product specific metrics, including product KPIs; inventory forecasting; event sponsorships.
- Managed a year-long development cycle of an internal order management system to unify order management, inventory projection, and campaign reporting into a single web app used across IGN, Mashable, and other J2 properties.
Campaign Manager
IGN Entertainment (Nov. 2017 - Mar. 2018)
Responsible for building, executing, and monitoring online advertising campaigns across the Web properties of IGN. Worked closely with the Performance & Yield managers, Sales , Ad Product, and Ad Technology team members to ensure successful implementation and delivery of all advertising campaigns.
Analyst, Publisher Development
Jumpstart Automotive Group (Jan. 2014 - Mar. 2016)
Worked directly with premium automotive publishers and within Jumpstart in variety of ways. Provided performance analysis and custom reporting to internal teams and our clients, negotiated partner agreements with various tech vendors, managing ad campaigns, onboarding of new publishers, and made recommendations on how to improve site performance.
- Negotiated high-level agreements with various vendors (ObservePoint, quiet.ly, Taboola) from initial contact to deal close. Developed detailed business case, coordinated final negotiations, and lead the onboarding process.
Intern, Publisher Development
Jumpstart Automotive Group (Oct. 2013 - Jan. 2014)
Publisher development intern running QA during ad tagging changes, providing reporting to clients, and support to various teams within Jumpstart. Hired on full-time just three months into a six-month internship contract.
- Placed on Jumpstart High Potential Leadership Program working with five others to fully conceptualize and create an internal QA website, where a quality assurance department did not previously exist. Presented to high level Hearst executives and launched early in 2015.
Field Organizer, Mike Garcia for Supervisor
Mike Garcia for District 7 (July 2012 - Nov. 2012)
Distributed campaign literature, worked phone banks, and organized events in support of District 7 Board of Supervisors candidate Mike Garcia. Part of a tight knit staff of field organizers targeting voters across the district, and a member of the inner campaign circle.
Grassroots Organizing Fellow, Organizing for America
Organizing for America (Feb. 2012 - June 2012)
Worked with the Barack Obama 2012 re-election campaign to organize local volunteer groups, meeting one-on-one with potential supporters and volunteers, and organizing local communists. Ran volunteer phone banks in the Bay Area with made use of NGP-VAN for campaign micro-targeting.
EDUCATION
Bachelor of Arts, Political Science
San Francisco State University (Aug. 2009 - May 2013)
Dana Hills High School (May 2009)
Bachelor of Arts, Political Science
San Francisco State University (Aug. 2009 - May 2013)
- Dean’s List, Fall 2009, Spring 2010, Fall 2010, Spring 2011, and Fall 2011 semesters
- Authored term papers on state regulation disparities in natural gas extraction.
Dana Hills High School (May 2009)
- AP Scholar Award for recognition of exemplary college-level achievement on Advanced Placement Program Examinations.
- Deputy editor, Dana Hills "The Paper" and Sports editor, Grosse Pointe North "North Pointe"
TECHNICAL PROFICIENCY AND SKILLS
Adobe Analytics (6 years)
Adobe Photoshop (5 years)
DCM Certification (7 years)
Google Ad Manager (7 years)
Google Analytics (6 years)
Microsoft Excel (8 years)
MOAT, IAS (4 years)
Tableau (2 years)
VAST, VPAID, MRAID (6 years)
Adobe Analytics (6 years)
Adobe Photoshop (5 years)
DCM Certification (7 years)
Google Ad Manager (7 years)
Google Analytics (6 years)
Microsoft Excel (8 years)
MOAT, IAS (4 years)
Tableau (2 years)
VAST, VPAID, MRAID (6 years)
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