I work in partnership with client partners at PlayStation to identify, create, and implement marketing solutions grounded on achieving measurable business results for our partners. I also serve as external product consultant, educating clients and agencies on product solutions and best practices, and ultimately grow existing business partnerships at PlayStation.

Over the last three years, I have worked with AAA video game publishers including Activision-Blizzard, Bungie, Electronic Arts, Take-Two and Ubisoft to grow their business and guide media and creative strategy, planning, and implementation of campaigns to deliver against KPIs. 

I worked to drive revenue by creating compelling advertising products that reach the audiences our advertising partners crave while maintaining a positive user experience across our platform. I also worked closely with marketing and commerce teams to help them meet their subscription and affiliate revenue goals and with the product, editorial and video teams to make sure these products are delivered in a way that is authentic to IGN’s voice and experience.

• Led cross-functional teams, serving as product and project manager, to define specifications, establish milestones, and manage the development and implementation against goals.

• Communicated product status, key issues and launch plans to constituents across the IGN organization including senior management, design, engineering, operations and sales teams.

Previous:

Ad Operations Analyst, Product and Systems (Mar. 2018 - Dec. 2018)

Campaign Manager (Nov. 2017 - Mar. 2018)

Worked directly with premium automotive publishers and within Jumpstart in variety of ways. Provided performance analysis and custom reporting to internal teams and our clients, negotiated partner agreements with various tech vendors, managing ad campaigns, onboarding of new publishers, and made recommendations on how to improve site performance. 

• Negotiated high-level agreements with various vendors (ObservePoint, quiet.ly, Taboola) from initial contact to deal close. Developed detailed business case, coordinated final negotiations, and lead the onboarding process.

• Use of various analytics platforms including Google Analytics and Adobe Analytics to assist the publisher team and our publisher partners to improve site performance and grow sellable ad inventory. 

Previous:

Analyst, Publisher Development (Jan. 2014 - Mar. 2016)

Intern, Publisher Development (Oct. 2013 - Jan. 2014)